In 1989 Hugglets organised the first British Teddy Bear Festival in London which drew together over two thousand collectors and businesses. The event proved so popular that Hugglets Teddy Bear Festivals have been staged annually ever since. There are currently two events – the Winter BearFest in February and the Teddies Festival in September – both held in London’s Kensington Town Hall. WMM Publishing continues this success since 2017 an added a new format with the Hugglets Online Festival during the Covid pandemic.

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